Monavie Juice Product Quality

There are apparently no scientific studies that prove the alleged benefits of the MonaVie juice. There’s no denying that there is nutritional value to the juice, just like any other juice. But it is the the extraordinary health benefits claimed that make this all very fishy. Of course, the company claims not to have any knowledge of the cures claimed by the “independent” distributors of this miracle working product. Already back in 2004 an expose by Dateline showed that this product was a fraud when it came to these claims.

One of the very common characteristics of many MLM schemes is some unique or special product that is hard to find (remember the Energy drink available only through Amway/Quixtar/A2K?). It typically has these incredible features and is so great that it justifies a high retail price.

In order to qualify for commissions, a distributor must order at least 4 bottles of juice per month costing him around $130 plus shipping and taxes. This is an almost standard part of the MLM set up: No commissions unless you buy a minimum amount of product. MLM supporters say “Well of course you’ll be selling the products so that minimum purchase isn’t a problem.” The truth is that very little actual retailing goes on in these companies because consumers are smart. The
required purchases are usually not sold to a legitimate retail customer.

It cannot be denied that the product is integral to the scheme. Without the product, MonaVie would immedately classify as a pyramid scheme. With the product, we’re not supposed to identify the company as an endless chain recruiting scheme or pyramid scheme. At the same time, the promoted business model would qualify as a pyramid scheme in my view exactly because it's prime opportunity is not in the retail sales but in the recruitment of a pyramid of "prosumers" that hey, maybe sell a few bottles here and there to friends, family and members of their community.